Melbourne Central
Digital Marketing Collateral
Melbourne Central is one of the city’s iconic shopping precincts, and showcases the best in emerging and established retail brands, entertainment, creative and interactive initiatives. These are a selection of eDMs, infographics, digital advertising and digital big screens for various campaigns which I executed through out 2016-17. The approach was to materialise the shopping centre’s marketing agenda and curated content within their strict brand guidelines and tone of voice.
Project Notes:
Client: GPT Group, Melbourne Central
Scope: Marketing Collateral, signage, eDMs

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