A re-imagined graphic identity SXSW, the world's premiere pop culture conference and festival. 
Even though the SXSW had already undergone a rebrand from a quirky to a more simple approach, this new system considers a crispier articulation by using the monogram to to frame various activities and privilege the content.
Project Notes:
Case Study
Graphics standards manual, P.O.D, 76pp, 2018

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